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Lies, Inundation and Being Sold Part 2: Ads Ads Everywhere

As consumers, we’ve become very adroit at tuning out what we perceive to be visual or audio noise. Yes, ads help us know which plumber to call in the event that my sewer line breaks, but we also know how to avoid it. We as marketers must use the media at our disposal to communicate more effectively with consumers. We need to find ways to break through the clutter to make sure that they take note of the important things we have to say.