Please use your imagination as you look at the bullet list below. The list is describing a car; try to imagine what it looks like, how much it would cost, and who would make it:
Large-sized luxury sedan
4.6 liter V-8 engine
Adjustable air suspension
Reclining, heated, cooled, and messaging rear seats
Adaptive HID headlights (projector lights that turn as your turn)
Standard 19” wheels
Back-up camera
Rear seat entertainment system plus mini-fridge
iPad pre-loaded with owner’s manual in every car
Personal salesperson who will stop by your house at your convenience for a test drive
Dedicated service personnel that will pick up your car for scheduled maintenance
Serfwerks will be teaching the strategic marketing workshop through the Small Business Development Center at Utah Valley University on Thursday, August 5, 2010.To be held at the SBDC offices at 800 West University Ave., suite MS 239, in Orem, Utah, the workshop covers some of the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include: marketing performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement.
To register for the workshop, please contact the SBDC at: sbdc@uvu.edu
Marketing De-mystified Workshop
Developing marketing strategies for marketing results
August 5, 2010 SBDC
800 West University Ave, Orem, UT
6:30 p.m. to 8:30 pm.
At Serfwerks, we are presently assisting a client by researching the attitudes and behaviors of automobile owners regarding the maintenance and repair of their vehicle(s). As such, if you own a car, we need you. Please take a few minutes to take a brief survey to gauge your thoughts about car maintenance and repair. Your opinion will be a huge contribution toward helping us make our client successful.
July 9, 2010, SALT LAKE CITY—Serfwerks has been selected by the Utah Valley Chamber of Commerce to present at its monthly Chamber University series on July 15th at the Zion’s Bank branch located at 462 W. 800 North in Orem, Utah. The 90-minute presentation titled De-mytified Marketing covers the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include, performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement. Chamber members and attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities to compete more effectively, and use marketing tactics to significantly improve their marketing results.
To register for the event, visit the Provo • Orem Chamber of Commerce’s web site at www.thechamber.org. Breakfast will be provided.
One of the perennial dilemmas when approaching an organization’s marketing strategy is the type of appeal (e.g. factual/evidence-based, emotional, etc.) that should be made to the target audience. After all, the strategy can have a huge impact on the response. For example, in the early 80s Pepsi always seemed to win it’s head-to-head taste tests with Coke in its Pepsi Challenges. However, for as much as the anecdotal evidence suggested that Pepsi was preferred to Coke, it never could eclipse it in sales. According to Beverage America’s 2008 report on soft drinks, Coke has 12% more market share than Pepsi). Of course there are many issues contributing to Pepsi failure to overtake the leadership position in the Cola Wars, one of which is the wrong marketing approach.
According to Hall & Stamp’s (2002), studies suggest that facts are meaningful to left-brainers and right-brainers are best sold using energy, personal relationships and emotion.
Additional research of business executives found that left-brain people respond best to presentation where the salesperson was more serious, very knowledgeable, and highly organized, with clear command of the facts and specific recommendations…Right-brain people responded best to sales approaches where the salesperson was more humorous, animated, relationship-oriented, and focused on their personal needs more than their own company’s needs.
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Please use your imagination as you look at the bullet list below. The list is describing a car; try to imagine what it looks like, how much it would cost, and who would make it:
To be held at the SBDC offices at 800 West University Ave., suite MS 239, in Orem, Utah, the workshop covers some of the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include: marketing performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement.
