Comments (1) 
Badlands Golf Club Engages Serfwerks
By Tim Newhard, November 22, 2009 2:50 pm
November 22, 2009, SALT LAKE CITY — Badlands Golf Club in Las Vegas, Nevada has engaged Serfwerks to overhaul their marketing collateral. The overhaul will involve the creation of all new marketing collateral at all customer points of contact, from the web site to menus used in the clubhouse’s gille. Continue reading 'Badlands Golf Club Engages Serfwerks'»
Par 3 Selects Serfwerks to Create Corporate Brand
By Tim Newhard, November 19, 2009 4:11 pm
November 19, 2009, SALT LAKE CITY – Par 3 Landscape and Maintenance has selected Serfwerks for its corporate branding campaign. The branding initiative will involve the creation of marketing collateral for all customer touch points including a new website.
Serfwerks co-founder, Nate Gibby said, “We are happy to be on board with Par 3. They are one of the premier landscape and maintenance companies in the western United States. ” Continue reading 'Par 3 Selects Serfwerks to Create Corporate Brand'»
10 Well Branded and Positioned American Businesses
By Tim Newhard, November 18, 2009 2:06 pm
Now that we have made the distinction between branding and positioning abundantly clear – what are the best branded and positioned American companies in our opinion?
Keep in mind that magazines like Fortune, Business Week, and Forbes have scads of lists that tell you how good or successful businesses are at all kinds of things. This list is different in that it comes from the collective experience and perspective of marketing people. Who better to dissect a brand or position?
We chose companies that stand for something. Not the kind of stand for something that means they donate lots of money to charity (though several of these companies do a good job at that). We are talking about standing for something in the minds of their customers and prospects.
These businesses are worth looking at if you are looking for case studies about proper branding and positioning strategy.
Here is our 2009 List: Continue reading '10 Well Branded and Positioned American Businesses'»
Branding or Positioning
By Tim Newhard, November 16, 2009 5:21 am
Do you know the difference between the branding and positioning? Perhaps you use them interchangeably. Perhaps you use them instead of the word marketing. Let me posit that the two words mean different things.
First of all, why does it seem like I care so much about semantics? It seems like I care because I do care. For this reason: where there is a lack of common language progress cannot be achieved. Continue reading 'Branding or Positioning'»
