July 9, 2010, SALT LAKE CITY—Serfwerks has been selected by the Utah Valley Chamber of Commerce to present at its monthly Chamber University series on July 15th at the Zion’s Bank branch located at 462 W. 800 North in Orem, Utah. The 90-minute presentation titled De-mytified Marketing covers the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include, performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement. Chamber members and attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities to compete more effectively, and use marketing tactics to significantly improve their marketing results.
To register for the event, visit the Provo • Orem Chamber of Commerce’s web site at www.thechamber.org. Breakfast will be provided.
Events, Marketing Performance Management, Serfwerks News
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branding, marketing consulting, marketing de-mystified, marketing ROI, marketing strategy, marketing training, marketing workshop, presentation, small business marketing, Utah Valley Chamber of Commerce
Today Serfwerks announced that it is set to unveil a series of marketing training for marketing professionals, executives, entrepreneurs and business owners. Focusing on several different components of the marketing function, the training will consist of a series of workshops focused on helping businesses achieve significantly improved marketing results. The workshops will include subjects such as marketing metrics, the 360º Environmental Analysis (internal, customers, competition, etc.), go-to-market strategy development, marketing performance evaluation, and campaign optimization among others.
Serfwerks is also pleased to announce that it will be partnering with Sales Sigma Consulting to provide a workshop series that will help the marketing & sales functions improve the integration of their disparate processes to deliver improved marketing & sales results. Topics will include the organizational alignment, performance management, understanding your ideal customer criteria, and more.
The workshops will be delivered at various locations throughout the Salt Lake metro area. The workshops will also include a series that can be customized and delivered to an individual organization.
“The new training products represent a huge step forward for Serfwerks,” said Nate Gibby, Serfwerks’ co-founder and director of marketing services. “They will provide small to medium-sized business with the marketing strategies, practices and tools that were previously available only to big business with large, sophisticated marketing departments and technologies.”
More information about Serfwerks’ marketing training services will be released soon. In the mean time, those interested can sign up for more information.
Serfwerks will be teaching the strategic marketing workshop through the Small Business Development Center at Utah Valley University on Thursday, May 6 2010. Continue reading 'Serfwerks to Instruct SBDC Marketing Workshop'»
For too long, marketing has remained the last great business function to be driven by gut feelings and random experimentation. In an effort to change this, Serfwerks has partnered with Sales Sigma Consulting to develop a longitudinal study to looking at various marketing and sales strategies and techniques. The study will help provide a body of data that marketers and sales professionals alike may use to make better decisions in regard to their sales & marketing practices. All are invited to participate in the survey.
Take the survey now.
Serfwerks co-founder, Nate Gibby, has been invited to present to Westminster College’s Institute for New Enterprise on November 11, 2009. The presentation will focus on some of the problems with the traditional marketing problems such as lack of data in decision making, tactics before strategy and unbounded creativity, including solutions to those problems.
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