Comments for Serfwerks

Comment on The Maturation of Social Media Marketing by Nate Gibby

Nate Gibby — Fri, 25 Jun 2010 15:42:46 +0000

A curious article about the usage of social media found that 78% of companies are using social media, yet only 41% say they have a strategic plan to drive what they are doing with the social media: http://bit.ly/cPvmCX. More proof that the classic marketing problem of tools driving the strategy is still endemic.

Comment on The Genesis of Strategic Marketing—Tier II Marketing (Part I) by Serfwerks » The Maturation of Social Media Marketing

Serfwerks » The Maturation of Social Media Marketing — Wed, 16 Jun 2010 14:24:27 +0000

[...] marketing problems – why is it not incorporated into a larger strategy that does? Marketing strategy involves the establishment of marketing goals and the use of marketing tactics (like social media [...]

Comment on Marketing Losing Its Mojo? Not So Fast by Tweets that mention Serfwerks » Marketing Losing Its Mojo? Not So Fast -- Topsy.com

Tue, 08 Jun 2010 16:51:50 +0000

[...] This post was mentioned on Twitter by nate gibby, Serfwerks. Serfwerks said: Is marketing losing its mojo to analytics and social media? Mediaweek says yes, we say not so fast: http://wp.me/pJwhI-9A [...]

Comment on Unbounded Creativity part II- The Solution by Serfwerks » Unbounded Creativity part I- The Problem

Serfwerks » Unbounded Creativity part I- The Problem — Tue, 08 Jun 2010 16:04:02 +0000

[...] unbounded creativity is the problem, what is the solution? Continue reading part II, the solution. Share This var a2a_config = a2a_config || {}; a2a_config.linkname="Unbounded Creativity part I- [...]

Comment on Standardized Marketing Metrics by Serfwerks » More on Standardized Marketing Metrics

Serfwerks » More on Standardized Marketing Metrics — Tue, 01 Jun 2010 16:45:56 +0000

[...] a follow up on our recent post about standardized marketing metrics, we explore the conversation as it progresses within the marketing community. Marketing NPV [...]

Comment on Standardized Marketing Metrics by Nate Gibby

Nate Gibby — Tue, 01 Jun 2010 16:01:40 +0000

Here is a good article published by Marketing NPV that further explores the difficulty of developing a standardized set of marketing metrics: http://bit.ly/c7p88I

Comment on Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics by Tweets that mention Serfwerks » Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics -- Topsy.com

Fri, 28 May 2010 16:24:11 +0000

[...] This post was mentioned on Twitter by Serfwerks, nate gibby. nate gibby said: Marketing creativity vs. marketing analytics: http://bit.ly/9Ft7pQ based on Fast Company's article: http://bit.ly/aRZoJx [...]

Comment on Standardized Marketing Metrics by Serfwerks » Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics

Fri, 28 May 2010 16:12:20 +0000

[...] conclusion, we applaud Fast Company for their contribution to the groundswell that is the need to bind creativity with marketing analytics and market data. We hope that CMOs, [...]

Comment on Unbounded Creativity part II- The Solution by Serfwerks » Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics

Fri, 28 May 2010 16:05:59 +0000

[...] need for using data and analytics to drive the creative process (see Unbounded Creativity parts I and II) in marketing since its founding. We’ve seen too many cool and creative ideas and approaches [...]

Comment on Unbounded Creativity part I- The Problem by Serfwerks » Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics

Fri, 28 May 2010 16:01:49 +0000

[...] the need for using data and analytics to drive the creative process (see Unbounded Creativity parts I and II) in marketing since its founding. We’ve seen too many cool and creative ideas and [...]

Comment on Marketing Capabilities and Firm Performance by Tweets that mention Serfwerks » Marketing Capabilities and Firm Performance -- Topsy.com

Thu, 27 May 2010 16:22:02 +0000

[...] This post was mentioned on Twitter by Serfwerks and nate gibby, Serfwerks. Serfwerks said: Correlation between marketing and firm performance higher than other business functions: http://bit.ly/9essre [...]

Comment on Standardized Marketing Metrics by Tweets that mention Serfwerks » Standardized Marketing Metrics -- Topsy.com

Tweets that mention Serfwerks » Standardized Marketing Metrics -- Topsy.com — Wed, 19 May 2010 16:39:46 +0000

[...] This post was mentioned on Twitter by Serfwerks, nate gibby. nate gibby said: Our thoughts on Standardized Marketing Metrics http://bit.ly/ce8lN9 via @AddToAny [...]