Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics
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The publication touts the 100 most creative business people
It is only responsible for Fast Company to publish an article about a CMO’s balancing of creativity and analytics in its most recent issue featuring the top 100 creative people in business. After all, Serfwerks has been touting the need for using data and analytics to drive the creative process (see Unbounded Creativity parts I and II) in marketing since its founding. We’ve seen too many cool and creative ideas and approaches to marketing flounder when it comes to what matters most to business—driving bottom line results. Continue reading 'Thoughts on Fast Company’s CMO Balancing Act: Marketing Creativity vs. Analytics'»
Advertising, Design, Marketing Strategy, Mktg Performance Management, Serfwerks News
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chief marketing officer, CMO, creativity, data-driven marketing, Fast Company magazine, marketing analytics, marketing performance analysis, marketing performance measurement, marketing strategy, unbounded creativity
