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By Nate Gibby, February 26, 2010 10:53 am

Library World, a San Jose, Calif.-based provider of online library collection management services, has contracted with Serfwerks to develop a logo and brochure to be used in the development of a new product line. The details of the new product line have yet to be released.

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By Natalie Themm, January 20, 2010 6:30 am

If your organization is like many others out there, you need to make the most of your time and your marketing budget. These days it’s all about doing more with less. Here are a few of the easiest ways to save time and money throughout the creative process.

1. Allow Proper Timing: Plan Ahead

Nothing sucks effectiveness out of a project like not having enough time to get it done well. Getting a truly effective, creative solution and well-thought out end product is a process of research and exploration and does take an investment of time. By allowing adequate time for market research and creative development, you’ll end up with far more effective and creative projects.

With adequate timelines, your possibilities are far more open and budget friendly. Short cutting this process dramatically impacts the research and creative exploration process and consequently your end product suffers. With tight timelines, your project is limited to what can be accomplished in the limited time allowed. Planning ahead will result in you getting more impact and value out of the creative process – better results for your investment. Continue reading '3 Ways to Save in the Creative Process'»

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By Natalie Themm, November 12, 2009 2:16 pm

Choosing an appropriate design, marketing or ad agency is important – more important than what drapes to hang in your living room and more important than many things that might keep you from putting in the proper amount of research and thought.

These days price is definitely a factor, however, the adage “you get what you pay for” most times applies. The standard has been to find an agency that either touts itself, has big clients, or has been given some fancy award – but there are some small boutique gems who really know their stuff. They offer big agency services and expertise at boutique shop rates. The point here is that picking an agency should be about picking the best agency for you, not just the best, biggest, or most decorated agency. Continue reading 'Choosing a Design, Marketing or Ad Agency'»

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By Nate Gibby, October 27, 2009 8:56 am

When developing marketing collateral of any kind, too frequently marketers, designers and others involved in the process too often think more about developing a piece that is “creative” or “cool” rather than focusing on what is most likely to be successful. Don’t get me wrong, creativity is vital to good marketing. I appreciate good creativity as much as anyone. Each year when the advertising awards are presented by the various publications and/or associations, I eat them up with the rest of my colleagues.

However, it is the unbounded or unrestrained portion of the creativity that becomes a problem. This is where marketing is viewed as some sort of mystical process that magically generates business. You get a few really creative people on your team, leave them to their own devices, and “bam” sales come in the door, people give you money, and ideas are espoused. Continue reading 'Unbounded Creativity part I- The Problem'»