July 9, 2010, SALT LAKE CITY—Serfwerks has been selected by the Utah Valley Chamber of Commerce to present at its monthly Chamber University series on July 15th at the Zion’s Bank branch located at 462 W. 800 North in Orem, Utah. The 90-minute presentation titled De-mytified Marketing covers the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include, performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement. Chamber members and attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities to compete more effectively, and use marketing tactics to significantly improve their marketing results.
To register for the event, visit the Provo • Orem Chamber of Commerce’s web site at www.thechamber.org. Breakfast will be provided.
Events, Mktg Performance Management, Serfwerks News
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branding, marketing consulting, marketing de-mystified, marketing ROI, marketing strategy, marketing training, marketing workshop, presentation, small business marketing, Utah Valley Chamber of Commerce
Last week, Marketing Profs published an insightful article by Banks and Nahama calling for the standardization of marketing metrics. Banks and Nahama wrote the following:
We are chagrined to see marketers still putting forth hundreds, even thousands, of disparate measures for their specialized fields, with most of them stopping short of linking to financial return.
It saps years of progress from the marketing discipline to hear marketing specialists, many at the top of their field, still make passionate arguments that it’s all about viewers or listeners or impressions or eyeballs or click-through or brand or awareness or pass-along or engagement, etc.
That trend seems only to be accelerating in the age of digital and social marketing.
These thousands of measurements may have use for daily activity, but when they attract such, well, un-standardized attention, they hurt marketing and they distract CMOs from their main tasks.
Continue reading 'Standardized Marketing Metrics'»
Marketing Strategy, Mktg Performance Management, Serfwerks News
| key performance indicators, marketing accountability, marketing consulting, marketing key success factors, marketing metrics, marketing profs, marketing strategy, measurable marketing, standardized marketing metrics
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