Advertisers have run into three problems related to the proliferation of choice and media: Human sensory adaptation, the proliferation of poor choices, the advancement speed of new media.
Human sensory adaptation
All living organisms encounter thousands of stimuli from internal processes and the external environment. These stimuli tell us what is going on. Our five senses account for the collection of a portion of the stimuli we encounter on a daily basis. In order to keep us from becoming pre-occupied biological multitaskers our bodies learn to ignore certain types of stimuli or make the reaction to some stimuli automatic. Our senses adapt in order to help us consciously focus on the important things like being thirsty, hungry, and sleepy. Continue reading 'The Proliferation of Meaningless and Mindless Marketing, A Love Story, Part 2'»
Have you ever taken a “staycation?” It is when you take a vacation, but then just stay home. The worst part of a staycation is daytime television and the worst part about daytime television is the commercials. To me, these advertisements represent a part of what I call a de-evolution in marketing. A de-evolution and proliferation towards mindless and meaningless marketing.
Let me caveat that all not all advertising is mindless or meaningless. Let me caveat again that these principles are not my ideas, but the centerpieces of the marketing masterpiece, Meaningful Marketing by Doug Hall and Jeffery Stamp.
What is mindless marketing?
Mindless marketing uses gimmicks, tricks, novelty, and deception to cast a spell on the prospective costumer in order to get that prospect to buy based on a false sense of need, emotion, or pressure. Mindless marketing are tactics used by producers that do not have faith in the benefit of their own product. This type of marketing has short-term gains but long-term depreciation. Continue reading 'The Proliferation of Meaningless and Mindless Marketing, A Love Story, Part 1'»
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