In a study of about 500 first year sales reps: 60% reported setting no goals; 32% reported setting general earnings goals; and 8% reported setting specific annual earnings goals. Of those surveyed – those that set general goals were 2 times more successful than those that set no goals and those that set specific goals were three times more successful (Hall 2003).
Good goals are tremendous motivators. Basic motivational theory states that basic motivation is composed of two parts: direction and intensity. Good goals do this. But what are good goals? Good goals are SMART goals. Continue reading 'Get Better Marketing Results Through Measurement'»
Advertisers have run into three problems related to the proliferation of choice and media: Human sensory adaptation, the proliferation of poor choices, the advancement speed of new media.
Human sensory adaptation
All living organisms encounter thousands of stimuli from internal processes and the external environment. These stimuli tell us what is going on. Our five senses account for the collection of a portion of the stimuli we encounter on a daily basis. In order to keep us from becoming pre-occupied biological multitaskers our bodies learn to ignore certain types of stimuli or make the reaction to some stimuli automatic. Our senses adapt in order to help us consciously focus on the important things like being thirsty, hungry, and sleepy. Continue reading 'The Proliferation of Meaningless and Mindless Marketing, A Love Story, Part 2'»
Comments (0) 
