The Proliferation of Meaningless and Mindless Marketing, A Love Story, Part 2
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Advertisers have run into three problems related to the proliferation of choice and media: Human sensory adaptation, the proliferation of poor choices, the advancement speed of new media.
Human sensory adaptation
All living organisms encounter thousands of stimuli from internal processes and the external environment. These stimuli tell us what is going on. Our five senses account for the collection of a portion of the stimuli we encounter on a daily basis. In order to keep us from becoming pre-occupied biological multitaskers our bodies learn to ignore certain types of stimuli or make the reaction to some stimuli automatic. Our senses adapt in order to help us consciously focus on the important things like being thirsty, hungry, and sleepy. Continue reading 'The Proliferation of Meaningless and Mindless Marketing, A Love Story, Part 2'»
