The Maturation of Social Media Marketing
Comments (1) 
Tim Newhard, Business Development Manager
Wow! Social Media sure is popular. And its use as a marketing vehicle has greatly accelerated as social media networking sites like LinkedIn, Twitter, and Facebook have been inundated with Babyboomers. In fact, the research organization Forester predicts that spending on social media marketing will soon outpace spending for email marketing (which is in some circles a form of social media marketing).
So what does it all mean?
In short, since social media marketing has come about so quickly – a lot of people probably don’t know how to use it. As a result, there are lots of businesses wasting time and money on a medium that is rich with data and buzz, but no clear use for the average business.
The average dialogue regarding social media probably goes like this: Gosh, everyone I know uses social media, in fact, I read in an article that the average Facebook user spends ONE HOUR a day on Facebook (true fact). I should open up a Facebook account. End Quote.
This idea has good intentions, but it lacks direction, goals, and any resemblance to a strategy.
Like any new thing, people are bound to grope around for answers while other people will claim to have all the answers in an effort to lead the groping masses to higher profitability. In an effort to help the masses, while not proclaiming to have all the answers, here are some social media tips from a real marketing strategy consulting and design firm: Continue reading 'The Maturation of Social Media Marketing'»
