Serfwerks to Join Griffin Hill’s Webinar to Win Series

Serfwerks will be joining Griffin Hill’s Webinar to Win series on Thursday, April 20 at 11 a.m. MDT to present the “Top Three Marketing Pitfalls and How to Avoid Them.”

The webinar reviews the three most common and detrimental pitfalls small- to medium-sized businesses face when engaging in marketing related activities, including tools before strategy, lack of accountability and unbounded creativity. In this webinar, Nate Gibby, Serfwerks’ principal and co-founder, and Griffin Hill CEO Dr. Scott Baird explore the three pitfalls while providing solutions to avoid them.

To participate in the webinar, complete the form below or visit The recording of the webinar will be made available online if you’re unable to attend live.

Register for Webinar

Presenter: Nate Gibby, MPA

Nate Gibby has spent the past 20 years providing marketing consulting services to hundreds of companies of all sizes and industries. Prior to founding Serfwerks, he was the director of marketing for Costa Vida Fresh Mexican Grill and two Salt Lake-based marketing service agencies. With an undergraduate degree in public relations and a graduate degree in public administration, Nate’s unique educational background complements his marketing experience by adding skills in research, qualitative and quantitative analysis, and organizational behavior/ psychology to his repertoire.

Nate also has extensive copy writing experience having written for many of his previous clients. He has worked as a free-lance writer for Utah Spirit Magazine and an associate editor of AdNews Magazine. He also taught marketing courses for professionals in the University of Utah’s department of Academic Outreach and Continuing Eduction and has been a guest lecturer at the University of Utah, Brigham Young University, Westminster College and the Utah Technology Council.

Presenter: Dr. Scott Baird

Griffin Hill founder and CEO Dr. Scott Baird brings over 30 years of business performance research and consulting experience. Dr. Baird’s innovative breakthroughs in human and organizational performance constitute a new technology that elevates organizational performance. Griffin Hill clients experience significant increases in human productivity and revenues. Dr. Baird completed his undergraduate work at Washington State University graduating Summa Cum Laude with a Bachelor of Arts degree in Social Science. Following his studies at Washington State, Dr. Baird completed his Masters of Business Administration (MBA) degree at City University and his Ph.D. in Instructional Psychology and Technology at Brigham Young University.

Community service is an important part of life for Dr. Baird. He has served in a variety of roles and organizations including his local school district, United Way and Boy Scouts of America. Most important to Dr. Baird is his family. He and his wife, Bonnie, are the parents of six wonderful children.