Please use your imagination as you look at the bullet list below. The list is describing a car; try to imagine what it looks like, how much it would cost, and who would make it:
- Large-sized luxury sedan
- 4.6 liter V-8 engine
- Adjustable air suspension
- Reclining, heated, cooled, and messaging rear seats
- Adaptive HID headlights (projector lights that turn as your turn)
- Standard 19″ wheels
- Back-up camera
- Rear seat entertainment system plus mini-fridge
- iPad pre-loaded with owner’s manual in every car
- Personal salesperson who will stop by your house at your convenience for a test drive
- Dedicated service personnel that will pick up your car for scheduled maintenance
How much would you pay for a car like this? How much do you want a car like this? Who would make such a vehicle? Continue reading
To be held at the SBDC offices at 800 West University Ave., suite MS 239, in Orem, Utah, the workshop covers some of the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include: marketing performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement.