The Importance of Knowing Your Position

Please use your imagination as you look at the bullet list below. The list is describing a car; try to imagine what it looks like, how much it would cost, and who would make it:

  • Large-sized luxury sedan
  • 4.6 liter V-8 engine
  • Adjustable air suspension
  • Reclining, heated, cooled, and messaging rear seats
  • Adaptive HID headlights (projector lights that turn as your turn)
  • Standard 19″ wheels
  • Back-up camera
  • Rear seat entertainment system plus mini-fridge
  • iPad pre-loaded with owner’s manual in every car
  • Personal salesperson who will stop by your house at your convenience for a test drive
  • Dedicated service personnel that will pick up your car for scheduled maintenance

How much would you pay for a car like this? How much do you want a car like this? Who would make such a vehicle? Continue reading

Serfwerks Presents at SBDC

Serfwerks will be teaching the strategic marketing workshop through the Small Business Development Center at Utah Valley University on Thursday, August 5, 2010.To be held at the SBDC offices at 800 West University Ave., suite MS 239, in Orem, Utah, the workshop covers some of the basics of developing an effective marketing strategy to help marketers and small businesses achieve significantly improved marketing results. Topics covered include: marketing performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement.

To register for the workshop, please contact the SBDC at:

Marketing De-mystified Workshop

Developing marketing strategies for marketing results
August 5, 2010
800 West University Ave, Orem, UT
6:30 p.m. to 8:30 pm.

Automobile Owners Unite

At Serfwerks, we are presently assisting a client by researching the attitudes and behaviors of automobile owners regarding the maintenance and repair of their vehicle(s). As such, if you own a car, we need you. Please take a few minutes to take a brief survey to gauge your thoughts about car maintenance and repair. Your opinion will be a huge contribution toward helping us make our client successful.

You may access the survey here:

We thank you in advance for your valuable time and opinions.