Marketing Status of Boise-Area Dental Practices

It’s no surprise that dentists are not immune to many of the problems faced by all small business, particularly when confronting the marketing of their practice. A recent study conducted by Serfwerks Marketing Academy of more than 50 dentists located in the Boise, Idaho metro area, unveiled that, like most small businesses, the proprietor (in this case the dentist) is most frequently the individual within the practice responsible for both making marketing decisions (see Figure 1)and implementing any of the business’s marketing efforts (see Figure 2). Continue reading

Serfwerks Principal Nate Gibby Invited to Judge GrowAmerica Competition

Serfwerks’ principal and co-founder, Nate Gibby, has been invited to participate as a judge in the GrowAmerica Springboard entrepreneurial competition to begin March 13, 2012 and conclude May 21,2012.

The GrowAmerica Springboard competition gives Utah-based entrepreneurs, start ups and other small businesses the opportunity to compete for cash and service prizes to help the grow their business. Companies are split into three categories, including idea, start up and growth. Three rounds of judging will determine the winners from each of the three categories.

Gibby will judge both the second and third rounds to help select those companies who will advance through the competition. The judging duties for the second round include the review and scoring of business plans submitted. The judging of the second round consists of rating three-minute oral presentations and a four-minute Q&A session.

“Utah is full of great entrepreneurial companies and being a part of the competition will be a great experience,” said Gibby. “I look learning more about the business concepts these entrepreneurs bring to the table.”