When needing to do something to fix a diseased tooth, patients are forced to make treatment decisions that could impact the rest of their life. With many complicated and technical variables to take into consideration, patients are frequently ill prepared to make the best decision for their unique needs.
“For there was never yet philosopher that could endure a toothache patiently.” -Shakespeare
Consequently, this infographic simplifies the various dental treatment options by visualizing the alternatives and their respective variables in an easy-to-follow, aesthetically pleasing flow chart. The strategy enables the endodontist to build value for the referring dentist by allowing customization of the infographic’s branding to match that of the referring dental office.
Front of Infographic Displaying Treatment Options
Back of Infographic Displaying Treatment Costs & Considerations
Even highly trained medical and dental specialists, such as an endodontist, have to compete for a scarce number of referrals from general dentists. However, when competing in something as highly technical as a complicated root canal surgery, how does one specialist create differentiation from other competing specialists?
Cover of Treasure Valley Endodontics Patient Education Brochure
Where many endodontists simply try to stay in front of dentists, Serfwerks helped Treasure Valley Endodontics develop strategies and tools to create meaningful differentiation. Rather than just claiming to partner with dentists in providing excellent care, Serfwerks’ marketing strategy went further. Treasure Valley Endodontics provided tools and strategies to both help dentists grow their practice and provide educational materials to help patients make better decisions about their dental care. Going further to actually help the dentists goes a lot further than simply sending gifts.
Interior Spread of Treasure Valley Endodontics Patient Education Brochure