September | 2016 | Serfwerks

Serfwerks is pleased to announce that it will be co-hosting the Marketing Tools v. Strategy webinar on with Griffin Hill on Friday, September 16 at 10 a.m. MDT. You can register for the webinar

The webinar reviews one problem small- to medium-sized businesses face when engaging in marketing activities. Almost ubiquitously, organizations that don’t have highly sophisticated marketing departments skip the strategic development side of their marketing and go straight the development of tools.

In this webinar, Nate Gibby, Serfwerks’ principal and co-founder, will break down some of the problems that are created when jumping straight to collateral development. He also provides several solutions as to how to avoid it, including a case study of one brand that implemented those strategies to achieve great success in a very crowded marketplace.

Webinar co-host and Griffin Hill COO Cameron Baird will also share several sales strategies to help organizations make significant improvements in their sales processes.

To participate in the webinar, you may register at GoToWebinar. The recording of the webinar will be made available online if you’re unable to attend live.

Both sections of the webinar feature a sample of the content both companies will be presenting at SMARTcon, a sales, marketing and technology convention to be held in Provo, Utah on September 29th, 2016.

Serfwerks’ principal Nate Gibby will be presenting at SMARTcon 2016 (#smartcon) on September 29, 2016 at the Utah Valley Convention Center in Provo Utah from 2-3 p.m.

Mr. Gibby’s presentation, titled Marketing De-mystified will focus on achieving significantly improved marketing results while avoiding the common pitfalls that so many companies fall into when developing out their marketing strategy. Where so many companies don’t know how to measure their marketing performance, or have a marketing strategy that consists solely of how to implement various marketing tools (not really a strategy), Gibby will present the “Measure. Create. Affect.” methodology to help you know how your marketing is performing quantitatively while developing salient strategies to make measurable improvements to marketing performance. By taking a case studies approach to strategic marketing development, attendees will learn lessons from local and national companies and learn the proper method to quantitatively evaluate marketing performance while developing a concise and salient marketing strategy.

SMARTcon stands for, Sales, MARketing, & Technology. SMARTcon presentations provide information to companies become more effective marketers while developing leads and creating loyal customers. Attendees will receive actionable information to increase brand awareness and gain market share. The convention also features networking opportunities, executive coaching and the SMARTAWARDS. In addition to Mr. Gibby, speakers for the 2016 iteration include Stephen M.R. Covey of Covey Leadership Center, Darin Adams of Infusionsoft, Bruce Rowe of Sebo Marketing and several others.

More information about SMARTcon can be found at http://smartcon.griffinhill.com.
For tickets, please visit http://smartcon.griffinhill.com/buy-tickets/. Those a part of the Serfwerks network can use promo code “Griffin Hill Friends & Family” for a discounted admission price.

Marketing Tools v. Strategy Webinar w/ Griffin Hill Sept. 16

Serfwerks to Present at SmartCon 2016