Serfwerks is pleased to announce that it will be co-hosting the Marketing Tools v. Strategy webinar on with Griffin Hill on Friday, September 16 at 10 a.m. MDT. You can register for the webinar
The webinar reviews one problem small- to medium-sized businesses face when engaging in marketing activities. Almost ubiquitously, organizations that don’t have highly sophisticated marketing departments skip the strategic development side of their marketing and go straight the development of tools.
In this webinar, Nate Gibby, Serfwerks’ principal and co-founder, will break down some of the problems that are created when jumping straight to collateral development. He also provides several solutions as to how to avoid it, including a case study of one brand that implemented those strategies to achieve great success in a very crowded marketplace.
Webinar co-host and Griffin Hill COO Cameron Baird will also share several sales strategies to help organizations make significant improvements in their sales processes.
To participate in the webinar, you may register at GoToWebinar. The recording of the webinar will be made available online if you’re unable to attend live.
Both sections of the webinar feature a sample of the content both companies will be presenting at SMARTcon, a sales, marketing and technology convention to be held in Provo, Utah on September 29th, 2016.
Serfwerks’ principal Nate Gibby will be presenting at SMARTcon 2016 (#smartcon) on September 29, 2016 at the Utah Valley Convention Center in Provo Utah from 2-3 p.m.
Mr. Gibby’s presentation, titled Marketing De-mystified will focus on achieving significantly improved marketing results while avoiding the common pitfalls that so many companies fall into when developing out their marketing strategy. Where so many companies don’t know how to measure their marketing performance, or have a marketing strategy that consists solely of how to implement various marketing tools (not really a strategy), Gibby will present the “Measure. Create. Affect.” methodology to help you know how your marketing is performing quantitatively while developing salient strategies to make measurable improvements to marketing performance. By taking a case studies approach to strategic marketing development, attendees will learn lessons from local and national companies and learn the proper method to quantitatively evaluate marketing performance while developing a concise and salient marketing strategy.
SMARTcon stands for, Sales, MARketing, & Technology. SMARTcon presentations provide information to companies become more effective marketers while developing leads and creating loyal customers. Attendees will receive actionable information to increase brand awareness and gain market share. The convention also features networking opportunities, executive coaching and the SMARTAWARDS. In addition to Mr. Gibby, speakers for the 2016 iteration include Stephen M.R. Covey of Covey Leadership Center, Darin Adams of Infusionsoft, Bruce Rowe of Sebo Marketing and several others.
More information about SMARTcon can be found at http://smartcon.griffinhill.com.
For tickets, please visit http://smartcon.griffinhill.com/buy-tickets/. Those a part of the Serfwerks network can use promo code “Griffin Hill Friends & Family” for a discounted admission price.
By many, marketing seems like a mystic art form full of ambiguous and unvalidated metrics; creative gurus; and flavor-of-the-month tactics. Marketing should be no different than any other business function and held to the same levels of accountability and profitability. To think of marketing any other way is a less effective and negligent business practice.
Sophisticated marketers are able to de-mystify marketing by using research, statistical analysis, effective strategy, efficient tactical mixes, and continuous refinement in an effort to create marketing campaigns that provide measureble and attributable positive return on marketing investment. De-Mystifying Marketing will help you become a sophisticated, analytical, innovative, and effective marketer.
Join us for the De-Mystifying Marketing Workshop
Date: April 7th
Time: 9am to 1pm
Location: Salt Lake Community College Miller Campus (9750 So. 300 West, Suite 330) in Sandy, UT.
Your business may qualify for a discounted rate to this event and other Custom Fit events. Custom Fit is a state operated provider of training services for small businesses. Full priced admission is $126 per person. For more information regarding Custom Fit qualification and/or to sign-up for this event contact:
Custom Fit Salt Lake County
801.957.5293 or SPEDRegistration@slcc.edu
In a previous article about the genesis of strategic marketing, I explored the first several components of Tier II marketing, what we call the genesis of strategic marketing and the departure from Tier I or tactically driven marketing. Again the foundation of Tier II marketing is data-driven marketing where all media (e.g. brochures, web sites, advertisements, etc.) are integrated or are characterized by similar graphics and messaging.Â Where the previous article explored key performance indicators, market research, customer segmentation, and positioning, this article describes the remaining characteristics of the organization engaging in Tier II marketing. The remaining characteristics include:
- Marketing strategy drives tools
- Touch Point Integration
- Performance measurement
- Marketing mapped to sales process
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When it comes to the marketing function, many of business owners, executives, and yes, even those of us who are marketing professionals tend to be very diminutive in our thinking. Marketing is about tools and how to use them rather than a concise game plan that drives marketing decisions. When tools take precedence to strategy, the marketing function becomes no more than the process of developing content to fill brochures, ads, web sites and tweets rather than a deliberate and planned process where the strategy not only determines which tools to use, but how to use them as well as how to deliver a concise, integrated message.
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