Sales is looking for help from marketing and marketing would like a little assistance from the sales people in the field. So, although they want to work together and may be talking, why isn’t there more collaboration going on?

Is networking important for your business? If it isn’t, it should be. Social media is a way for you to take your business network to the next level…

Michael Behe said, “The conclusion of design flows naturally from the data; we should not shrink from it; we should embrace it and build on it.”

Serfwerks co-founder, Nate Gibby, has been invited to present to Westminster College’s Institute for New Enterprise

it is the unbounded or unrestrained portion of the creativity that becomes a problem. This is where marketing is viewed as some sort of mystical process that magically generates business

In the process of marketing, which part actually does the marketing? Is it sales? Is it graphic design? SEO? Social Media Marketing? The answer is none of them. They all contribute to accomplish marketing, but none of them do the marketing. They do things called cold calling, various forms of design, back-linking and active listening.

once promotional (money lost due to discounting) and actual (price of marketing the promotion) costs are combined in with the conditioning effect that can cause some customers to buy only when a product or service is on sale, the promotional offer can be far more expensive than you could have ever anticipated.

Prior to implementing a coupon campaign, you should familiarize yourself with your target customers and their psychographic profile

The chapter of the American Marketing Association at the University of Utah has invited Serfwerks co-founder, Nate Gibby, to present at its monthly meeting in October.

July 28, 2009, SALT LAKE CITY—Serfwerks has been selected by the Brigham Young University Young Professionals Alumni Association to present at its monthly luncheon on August 28, 2009. The 60-minute presentation will focus on marketing ROI and improving marketing results. Attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities … Continue reading Serfwerks to Present to BYU Young Professionals →