Mindless marketing uses gimmicks, tricks, novelty, and deception to cast a spell on the prospective costumer in order to get that prospect to buy based on a false sense of need, emotion, or pressure. Mindless marketing are tactics used by producers that do not have faith in the benefit of their own product.

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Badlands Golf Club in Las Vegas, Nevada has engaged Serfwerks to overhaul their branding. The overhaul will involve the creation of all new marketing collateral at all customer points of contact. This includes new branding for everything from their website to the bags at the proshop.

November 19, 2009, SALT LAKE CITY –  Par 3 Landscape and Maintenance has selected Serfwerks for its corporate branding campaign. The branding initiative will involve the creation of marketing collateral for all customer touch points including a new website. Serfwerks co-founder, Nate Gibby said, “We are happy to be on board with Par 3. They are one of the … Continue reading Par 3 Selects Serfwerks to Create Corporate Brand →

Now that we have made the distinction between branding and positioning abundantly clear – what are the best branded and positioned American companies in our opinion? Keep in mind that magazines like Fortune, Business Week, and Forbes have scads of lists that tell you how good or successful businesses are at all kinds of things. … Continue reading 10 Well Branded and Positioned American Businesses →

Do you know the difference between the branding and positioning? Perhaps you use them interchangeably. Perhaps you use them instead of the word marketing. Let me posit that the two words mean different things.

Choosing an appropriate design, marketing or ad agency is important – more important than what drapes to hang in your living room and more important than many things that might keep you from putting in the proper amount of research and thought. These days price is definitely a factor, however, the adage “you get what … Continue reading Choosing a Design, Marketing or Ad Agency →

Is networking important for your business? If it isn’t, it should be. Social media is a way for you to take your business network to the next level…

Michael Behe said, “The conclusion of design flows naturally from the data; we should not shrink from it; we should embrace it and build on it.”

Serfwerks co-founder, Nate Gibby, has been invited to present to Westminster College’s Institute for New Enterprise