In a study by the Yankelovich public opinion poll – 93% of consumers indicated that they have no confidence in advertisements from major corporations.

Looking for ways to stretch your marketing budget? Here are 3 Ways to Save in the Creative Process.

How can a business communicate value to its audiences in such a way as to cause consumers to make purchase decisions based on that value rather than price alone?

The communication of value is where the real trick lies. After all, Target didn’t get to be known for designer quality on a budget by getting lucky or stumbling upon something that worked. Effective communication of value is a product of three things: positioning, implicit communication and audience touch points.

Being upfront and concise as to how your product is a benefit will help you push through the clutter more than being super avant garde or idiotic.

Value is something that is perceived. It is not a product feature or physical thing and it happens in the mind of the prospect or customer. This makes it hard to plan for. However, the companies listed in the aforementioned article have done this. This part of the article series will focus on how these … Continue reading Top Value Brands — Part 2 of 3 →

One of the best marketing tactics you can use is to be first to the market. Being first to the market will help you sell more and simplify your marketing efforts.
It is a well known fact that the second product to the market will achieve on average 71% of the sales of the pioneer product. Never heard this before? Now you have. Many products are considered successful with about 5% of the pioneer product’s sales. I’m thinking about Apple and their OS.

The more a prospect knows about your product the more likely that prospect is to translate a feature of that product into a personal benefit.

Meaningful marketing is smart marketing. It is based on the overt benefit of your product or service and how that suits the need of prospective customers. It is not based on deception, gimmicks, shock, or impulse

A recent study listed the “top value” brands. This three part series explores from a marketing perspective that which will help other businesses learn to be successful by delivering this notion of “value.”