it is the unbounded or unrestrained portion of the creativity that becomes a problem. This is where marketing is viewed as some sort of mystical process that magically generates business

In the process of marketing, which part actually does the marketing? Is it sales? Is it graphic design? SEO? Social Media Marketing? The answer is none of them. They all contribute to accomplish marketing, but none of them do the marketing. They do things called cold calling, various forms of design, back-linking and active listening.

once promotional (money lost due to discounting) and actual (price of marketing the promotion) costs are combined in with the conditioning effect that can cause some customers to buy only when a product or service is on sale, the promotional offer can be far more expensive than you could have ever anticipated.

Prior to implementing a coupon campaign, you should familiarize yourself with your target customers and their psychographic profile

The chapter of the American Marketing Association at the University of Utah has invited Serfwerks co-founder, Nate Gibby, to present at its monthly meeting in October.

July 28, 2009, SALT LAKE CITY—Serfwerks has been selected by the Brigham Young University Young Professionals Alumni Association to present at its monthly luncheon on August 28, 2009. The 60-minute presentation will focus on marketing ROI and improving marketing results. Attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities … Continue reading Serfwerks to Present to BYU Young Professionals →

July 22, 2009, SALT LAKE CITY—Serfwerks has been selected by the Provo • Orem Chamber of Commerce to present at its monthly Chamber University series. The 90-minute presentation will focus on marketing ROI and improving marketing results. Chamber members and attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities … Continue reading Serfwerks to Present at Chamber University →

“Serfwerks helped us take our annual Interchange event to a new level of respect and prestige among our core management team,” said White. “As such, they were the natural choice to help us do the same with our annual executive summit.”

June 15, 2009, SALT LAKE CITY, UT: Today Serfwerks released the first version of its long-awaited Web site. After two years of putting their clients first, Serfwerks finally hunkered down and cranked out its own Web site. “It’s about time. For the past two years now we’ve developed numerous client Web sites without have one … Continue reading Serfwerks Unveils Website →

May 21, 2009, OREM, UT: Today Clyde Companies, parent company of Geneva Rock, Sunroc, WW Clyde and several other heavy construction companies, released the newest iteration of its award-winning learning management system, the interface of which was designed by Serfwerks. The re-designed LMS features updated supervisor controls, and improved navigation and other features that improve … Continue reading Serfwerks Re-designs Interface for Clyde Companies LMS →