WORK

Marketing Food for Thought

In the process of marketing, which part actually does the marketing? Is it sales? Is it graphic design? SEO? Social Media Marketing? The answer is none of them. They all contribute to accomplish marketing, but none of them do the marketing. They do things called cold calling, various forms of design, back-linking and active listening.

Response Rates v. Promotional Offers

once promotional (money lost due to discounting) and actual (price of marketing the promotion) costs are combined in with the conditioning effect that can cause some customers to buy only when a product or service is on sale, the promotional offer can be far more expensive than you could have ever anticipated.

Serfwerks to Present to BYU Young Professionals

July 28, 2009, SALT LAKE CITY—Serfwerks has been selected by the Brigham Young University Young Professionals Alumni Association to present at its monthly luncheon on August 28, 2009. The 60-minute presentation will focus on marketing ROI and improving marketing results. Attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities […]

Serfwerks to Present at Chamber University

July 22, 2009, SALT LAKE CITY—Serfwerks has been selected by the Provo • Orem Chamber of Commerce to present at its monthly Chamber University series. The 90-minute presentation will focus on marketing ROI and improving marketing results. Chamber members and attendees will learn how to quantitatively analyze the performance of their marketing efforts, identify opportunities […]