WORK

Lies, Inundation and Being Sold Part 2: Ads Ads Everywhere

As consumers, we’ve become very adroit at tuning out what we perceive to be visual or audio noise. Yes, ads help us know which plumber to call in the event that my sewer line breaks, but we also know how to avoid it. We as marketers must use the media at our disposal to communicate more effectively with consumers. We need to find ways to break through the clutter to make sure that they take note of the important things we have to say.

Lies, Inundation and Being Sold: Part 1, The Great Dupe

The responsibility for this lack of trust in traditional advertising rest squarely on the shoulders of the decades worth of advertisers, marketers and organizations that have resorted to mindless gimmicks similar to the one that duped my brother. It creates a serious challenge for those of us who try to market legitimate products and services using above-board strategies and tactics.