A simple, affordable method of evaluating and improving your marketing performance
Game Plan v. Chase the Ball: A Marketing Strategy Treatise
Are you chasing the ball or executing a strategy?
Lies, Inundation and Being Sold Part 2: Ads Ads Everywhere
As consumers, we’ve become very adroit at tuning out what we perceive to be visual or audio noise. Yes, ads help us know which plumber to call in the event that my sewer line breaks, but we also know how to avoid it. We as marketers must use the media at our disposal to communicate more effectively with consumers. We need to find ways to break through the clutter to make sure that they take note of the important things we have to say.
Obstetric Patient Behavioral Study
This is a test of using a really long excerpt to see how it wraps on the front end of the site. This is a great way to go because the site is coming along nicely.
Turning Dreams Into Reality—At Least for a Day Eyeing a Ferrari 458 is enough to make a grown man weep—out of both sheer awe and, for most, the realization fo what is well out of reach. Although you may not ever own a Ferrari, Volotis enables you to drive one for a day. Volotis turned … Continue reading Volotis Brochure
Torch LMS Infographic
In a long and complicated sales cycle, see how a little infographic can demonstrate a big difference.
The Marketer’s Milieu (Infographic)
The marketing professional is frequently in a tight spot. Not only do you have to meet the demands of your organization to collect a paycheck, but you’ve got to find and engage an audience that may not care what you have to say. If you don’t get them to pay attention and “like” you, your … Continue reading The Marketer’s Milieu (Infographic)
Lies, Inundation and Being Sold: Part 1, The Great Dupe
The responsibility for this lack of trust in traditional advertising rest squarely on the shoulders of the decades worth of advertisers, marketers and organizations that have resorted to mindless gimmicks similar to the one that duped my brother. It creates a serious challenge for those of us who try to market legitimate products and services using above-board strategies and tactics.
The Tao of Virtual Focus Groups
Focus groups facilitate a degree of feedback that is simply not possible otherwise. The conclusions you draw might be stunning, insightful, & impressive.