The responsibility for this lack of trust in traditional advertising rest squarely on the shoulders of the decades worth of advertisers, marketers and organizations that have resorted to mindless gimmicks similar to the one that duped my brother. It creates a serious challenge for those of us who try to market legitimate products and services using above-board strategies and tactics.
WORK
The Tao of Virtual Focus Groups
Focus groups facilitate a degree of feedback that is simply not possible otherwise. The conclusions you draw might be stunning, insightful, & impressive.
Marketing Status of Boise-Area Dental Practices
It is imperative for practice growth that not only the dentist focus more on revenue-generating activities such as treating patients while providing non-clinical support staff, such as an office manager, with the marketing training to improve the effectiveness of the practice’s marketing efforts in both retaining existing patients and attracting new patients.
Serfwerks Principal Nate Gibby Invited to Judge GrowAmerica Competition
Serfwerks’ principal and co-founder, Nate Gibby, has been invited to participate as a judge in the GrowAmerica Springboard entrepreneurial competition to begin March 13, 2012 and conclude May 21,2012. The GrowAmerica Springboard competition gives Utah-based entrepreneurs, start ups and other small businesses the opportunity to compete for cash and service prizes to help the grow … Continue reading Serfwerks Principal Nate Gibby Invited to Judge GrowAmerica Competition
Fired
Why are CMOs being fired twice as fast as any other C-suiter? Why are major corporations like Old Navy, Taco Bell and Miller Lite letting their marketing executives go? A recent article by Jonathan Salem Baskin questions why there is so much turnover in the marketing C-suite. Is marketing changing? Sure. Is the marketing landscape … Continue reading Fired
Marketing’s Role in the C-Suite
Marketers need to understand demand before they can gain audience and influence with the highest powers in their respective organizations.
Marketing De-Mystified Workshop w/ SLCC
De-Mystifying Marketing By many, marketing seems like a mystic art form full of ambiguous and unvalidated metrics; creative gurus; and flavor-of-the-month tactics. Marketing should be no different than any other business function and held to the same levels of accountability and profitability. To think of marketing any other way is a less effective and negligent … Continue reading Marketing De-Mystified Workshop w/ SLCC
What Went Wrong at Blockbuster?
Staying in touch with your customers can help you evolve your business model. Evolving your current model prevents costly mistakes, exploits competitive advantages, and maintains identity or position.
AT&T’s New Stance After iPhone Exclusivity
For over 3 ½ years AT&T was the sole mobile phone network to carry the most iconic phone in the history of mobile phones, the iPhone. All of that has now changed as Verizon executives have officially announced that they will begin carrying the iPhone 4 on their CDMA network. A quick visit to Verizon’s website … Continue reading AT&T’s New Stance After iPhone Exclusivity
36.4B Reasons to Like eCommerce
People bought $36.4B of stuff from online retailers this holiday season (between October 31 and December 23)
