On my smart phone I have two apps called TheFind and Red Laser. They allow me to effortlessly comparison shop wherever I happen to have 3G. This means I can comparison shop within the walls of any brick-and-mortar retail establishment.
WORK
Make it Personal, Make it Profitable
restaurant servers who introduced themselves by name and then personalized the experience for their patrons received an average tip of 23% compared to 15% for those that made no effort at all
Marketing-philes Unite
Serfwerks is committed to changing the way businesses market themselves and how professional marketers do marketing. Over the past few years we have done this by providing our clients with outsourced marketing services, market research and marketing consulting services. By doing these things we have helped our clients recognize significantly high returns on their marketing … Continue reading Marketing-philes Unite
The Importance of Knowing Your Position
Please use your imagination as you look at the bullet list below. The list is describing a car; try to imagine what it looks like, how much it would cost, and who would make it: Large-sized luxury sedan 4.6 liter V-8 engine Adjustable air suspension Reclining, heated, cooled, and messaging rear seats Adaptive HID headlights … Continue reading The Importance of Knowing Your Position
Serfwerks Presents at SBDC
Serfwerks will be teaching the strategic marketing workshop through the Small Business Development Center at Utah Valley University on Wednesday, August 4, 2010. Topics covered include, marketing performance analysis, customer segmentation, positioning, branding, competitive analysis, and performance measurement.
Automobile Owners Unite
At Serfwerks, we are presently assisting a client by researching the attitudes and behaviors of automobile owners regarding the maintenance and repair of their vehicle(s). As such, if you own a car, we need you. Please take a few minutes to take a brief survey to gauge your thoughts about car maintenance and repair. Your … Continue reading Automobile Owners Unite
Serfwerks Presents at Chamber University
Serfwerks has been selected by the Utah Valley Chamber of Commerce to present at its monthly Chamber University series on July 15th at the Zion’s Bank branch located at 462 W. 800 North in Orem, Utah.
Marketing and Brain Orientation
marketers who can successfully understand the orientation (left- vs. right-brained) of their target audiences and then draft a strategy (factual/evidence vs. emotional) that appeals more appropriately to that audience will find that they are more successful in engaging their audiences through the marketing function.
The Maturation of Social Media Marketing
Wow! Social Media sure is popular. And its use as a marketing vehicle has greatly accelerated as social media networking sites like LinkedIn, Twitter, and Facebook have been inundated with Babyboomers. In fact, the research organization Forester predicts that spending on social media marketing will soon outpace spending for email marketing (which is in some … Continue reading The Maturation of Social Media Marketing
Forecasted Market Share
According to studies by Kalyanaram et. al., Urban et. al, and Urban et. al., forecasted market share for consumer packaged goods and prescription anti-ulcer drugs divided by the first entrant’s market share roughly equals one divided by the square root of the order of market entry. In other words, those who aren’t first to the … Continue reading Forecasted Market Share
