WORK

Top Value Brands—Part 3 of 3

The communication of value is where the real trick lies. After all, Target didn’t get to be known for designer quality on a budget by getting lucky or stumbling upon something that worked. Effective communication of value is a product of three things: positioning, implicit communication and audience touch points.

The Advanages of Originality

One of the best marketing tactics you can use is to be first to the market. Being first to the market will help you sell more and simplify your marketing efforts.
It is a well known fact that the second product to the market will achieve on average 71% of the sales of the pioneer product. Never heard this before? Now you have. Many products are considered successful with about 5% of the pioneer product’s sales. I’m thinking about Apple and their OS.