companies performing in the 95th percentile in terms of pertinent growth metrics are those with better than normal market research abilities.
WORK
Forbes has our Back
Forbes has our Back. Well… they don’t literally have our back, but we are preaching mostly the same thing. In a recent article by Larry Light, marketing is portrayed as one of the most important business functions that on many levels is not managed like a business function. Mr. Light proposes that marketing is run … Continue reading Forbes has our Back
Serfwerks to Unveil Marketing Training Products
Today Serfwerks announced that it is set to unveil a series of marketing training for marketing professionals, executives, entrepreneurs and business owners. Focusing on several different components of the marketing function, the training will consist of a series of workshops focused on helping businesses achieve significantly improved marketing results.
The Scientific Art of Marketing
Great marketing has to be both artistic and scientific. Creativity without science is guessing, and only works for the extremely lucky. Science without the creativity is boring and can’t engage an audience… which is critical in the digital age where we are constantly bombarded by information.
Serfwerks to Instruct SBDC Marketing Workshop
Serfwerks will be teaching the strategic marketing workshop through the Small Business Development Center at Utah Valley University on Thursday, May 6 2010.
Marketing Tools v. Marketing Strategy—Tier I Marketing
For Tier I marketers, the marketing function is about tools and how to use them rather than a concise game plan that drives marketing decisions. When tools take precedence to strategy, the marketing function becomes no more than the process of developing content to fill brochures, ads, web sites and tweets.
What Motivates Your Customers?
Motivation is hard to quantify. It is not a tangible thing. Motivation does not make a sound, it does not hurt when it hits you in the head, and it cannot be measured with a ruler. Motivation is just a way of describing what drives us to do things. Sometimes the thing that drives us … Continue reading What Motivates Your Customers?
Get Better Marketing Results Through Measurement
In a study of about 500 first year sales reps: 60% reported setting no goals; 32% reported setting general earnings goals; and 8% reported setting specific annual earnings goals. Of those surveyed – those that set general goals were 2 times more successful than those that set no goals and those that set specific goals were three times more successful (Hall 2003).
New Marketing and Sales Survey
The study will help provide a body of data that marketers and sales professionals can use to improve decisions in regarding their sales & marketing practices.
Serfwerks Launches Par 4 Golf Management Web Site
Serfwerks has launched the new web site for Par 4 Golf Management
