Library World, a San Jose, Calif.-based provider of online library collection management services, has contracted with Serfwerks to develop a logo and brochure to be used in the development of a new product line.

Marketing is more than quick fixes. Those that surrender to the temptation of a quick fix are, by the constraints of business, doomed to make unwilling compromises in cost and quality – and are more likely to waste money taking well-intentioned and educated guesses.

Marketing’s biggest secret is that it all about the money. Some things are about awards, creativity, beauty, or buzz – but marketing isn’t one of these things. Marketing is a business function and like all other business functions, marketing exists to make that “dolla.”

Carlsbad, Calif.-based Heritage Properties has contracted with Serfwerks to develop its new Web site

As marketers and advertisers we need to stop rating these ads based on subjective measures such as how much individuals “like” the ads. Rather, the standard by which these ads should be judged, within the marketing and advertising communities, should be how these ads help the organizations achieve their marketing and overall business objectives.

When one watches Super Bowl commercials, one expects to be entertained. But, at a cost of $3.01M (USD) per 30 second spot – what are advertisers hoping to get out of all of it?

Cognitive dissonance is the anxiety that occurs when you or people or groups you know behave in ways that are counter to their attitudes, beliefs, and past behaviors. So what do we call it when a company behaves in a way that is counter to their attitudes, beliefs, and past behaviors? I’ll call it brand … Continue reading Brand Dissonance- What’s Going on with Toyota? →

…if you are showing them that you care about more than profits, the data show that it is a wise business decision.

Salt Lake City-based analytical laboratory Chemtech Ford has hired Serfwerks to design the graphics for its display that will be used at various conventions and trade shows throughout the year. Some of the conventions for which the display will be used include the American Water Works Association, Rural Water Association, Water Environmental Association of Utah … Continue reading Chemtech Ford hires Serfwerks for Trade Show Display →

Serfwerks has been selected by Par 4 Golf Management of Las Vegas, Nev. to produce marketing collateral for its upcoming golf convention. Serfwerks will be developing a brochure, business cards and a web site for the golf management company. The collateral will help Par 4 communicate its revolutionary golf course management model to golf course … Continue reading Serfwerks to Develop Collateral for Par 4 Golf Management →