3. Affect
The “Affect” stage measures the effectiveness of marketing efforts based upon the new strategy to optimize marketing results. The optimization facilitates an increase in marketing results without increasing marketing spending.
“Affect” consists of the following:
- Marketing Performance Management
- Media Planning
- Advertising Placement
- Printing & Fulfillment
- Ongoing Market Research
- Campaign Execution
- Strategic Initiative Implementation
- Vendor Management
- Advisory Board Creation and Management
