A wise man once said that your business does not truly exist until it exists virtually. In other words, your business is legitimized, nowadays, by having a website.  In terms of your overall marketing strategy, a website plays an integral role in your business’ branding, positioning, customer engagement and ecommerce activities.

It’s highly likely that you have a website for a reason. Hopefully, you know exactly WHY you have a website and HOW the website can help your business.

If that is the case, you then have a reason to have a website, and therefore should have some goals for your site. While the benefits of having a site are too numerous to discuss here, ALL websites can benefit from getting more traffic. Continue reading →