Category Archives: Serfwerks News

Marketing Tools v. Strategy Webinar w/ Griffin Hill Sept. 16

| Marketing Training, Serfwerks News

Serfwerks is pleased to announce that it will be co-hosting the Marketing Tools v. Strategy webinar on with Griffin Hill on Friday, September 16 at 10 a.m. MDT. You can register for the webinar

The webinar reviews one problem small- to medium-sized businesses face when engaging in marketing activities. Almost ubiquitously, organizations that don’t have highly sophisticated marketing departments skip the strategic development side of their marketing and go straight the development of tools.

In this webinar, Nate Gibby, Serfwerks’ principal and co-founder, will break down some of the problems that are created when jumping straight to collateral development. He also provides several solutions as to how to avoid it, including a case study of one brand that implemented those strategies to achieve great success in a very crowded marketplace.

Webinar co-host and Griffin Hill COO Cameron Baird will also share several sales strategies to help organizations make significant improvements in their sales processes.

To participate in the webinar, you may register at GoToWebinar. The recording of the webinar will be made available online if you’re unable to attend live.

Both sections of the webinar feature a sample of the content both companies will be presenting at SMARTcon, a sales, marketing and technology convention to be held in Provo, Utah on September 29th, 2016.

Serfwerks to Present at SmartCon 2016

| Marketing Strategy, Marketing Training, Serfwerks News

Serfwerks’ principal Nate Gibby will be presenting at SMARTcon 2016 (#smartcon) on September 29, 2016 at the Utah Valley Convention Center in Provo Utah from 2-3 p.m.

Mr. Gibby’s presentation, titled Marketing De-mystified will focus on achieving significantly improved marketing results while avoiding the common pitfalls that so many companies fall into when developing out their marketing strategy. Where so many companies don’t know how to measure their marketing performance, or have a marketing strategy that consists solely of how to implement various marketing tools (not really a strategy), Gibby will present the “Measure. Create. Affect.” methodology to help you know how your marketing is performing quantitatively while developing salient strategies to make measurable improvements to marketing performance. By taking a case studies approach to strategic marketing development, attendees will learn lessons from local and national companies and learn the proper method to quantitatively evaluate marketing performance while developing a concise and salient marketing strategy.

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SMARTcon stands for, Sales, MARketing, & Technology. SMARTcon presentations provide information to companies become more effective marketers while developing leads and creating loyal customers. Attendees will receive actionable information to increase brand awareness and gain market share. The convention also features networking opportunities, executive coaching and the SMARTAWARDS. In addition to Mr. Gibby, speakers for the 2016 iteration include Stephen M.R. Covey of Covey Leadership Center, Darin Adams of Infusionsoft, Bruce Rowe of Sebo Marketing and several others.

More information about SMARTcon can be found at http://smartcon.griffinhill.com.
For tickets, please visit http://smartcon.griffinhill.com/buy-tickets/. Those a part of the Serfwerks network can use promo code “Griffin Hill Friends & Family” for a discounted admission price.

Marketing Status of Boise-Area Dental Practices

| Marketing Training, Serfwerks News
It’s no surprise that dentists are not immune to many of the problems faced by all small business, particularly when confronting the marketing of their practice. A recent study conducted by Serfwerks Marketing Academy of more than 50 dentists located in the Boise, Idaho metro area, unveiled that, like most small businesses, the proprietor (in this case the dentist) is most frequently the individual within the practice responsible for both making marketing decisions (see Figure 1)and implementing any of the business’s marketing efforts (see Figure 2). Continue reading →

Serfwerks Principal Nate Gibby Invited to Judge GrowAmerica Competition

| Serfwerks News

Serfwerks’ principal and co-founder, Nate Gibby, has been invited to participate as a judge in the GrowAmerica Springboard entrepreneurial competition to begin March 13, 2012 and conclude May 21,2012.

The GrowAmerica Springboard competition gives Utah-based entrepreneurs, start ups and other small businesses the opportunity to compete for cash and service prizes to help the grow their business. Companies are split into three categories, including idea, start up and growth. Three rounds of judging will determine the winners from each of the three categories.

Gibby will judge both the second and third rounds to help select those companies who will advance through the competition. The judging duties for the second round include the review and scoring of business plans submitted. The judging of the second round consists of rating three-minute oral presentations and a four-minute Q&A session.

“Utah is full of great entrepreneurial companies and being a part of the competition will be a great experience,” said Gibby. “I look learning more about the business concepts these entrepreneurs bring to the table.”

Marketing De-Mystified Workshop w/ SLCC

| Marketing Training, Serfwerks News, Uncategorized

De-Mystifying Marketing

By many, marketing seems like a mystic art form full of ambiguous and unvalidated metrics; creative gurus; and flavor-of-the-month tactics. Marketing should be no different than any other business function and held to the same levels of accountability and profitability. To think of marketing any other way is a less effective and negligent business practice.

Sophisticated marketers are able to de-mystify marketing by using research, statistical analysis, effective strategy, efficient tactical mixes, and continuous refinement in an effort to create marketing campaigns that provide measureble and attributable positive return on marketing investment. De-Mystifying Marketing will help you become a sophisticated, analytical, innovative, and effective marketer.

Join us for the De-Mystifying Marketing Workshop
Date: April 7th
Time: 9am to 1pm
Location: Salt Lake Community College Miller Campus (9750 So. 300 West, Suite 330) in Sandy, UT.

Your business may qualify for a discounted rate to this event and other Custom Fit events. Custom Fit is a state operated provider of training services for small businesses. Full priced admission is $126 per person. For more information regarding Custom Fit qualification and/or to sign-up for this event contact:

Custom Fit Salt Lake County

Shannon Strickland

801.957.5293 or SPEDRegistration@slcc.edu

Register here.