1. Measure
Our “Measure” stage quantifies your marketing performance by establishing marketing’s affect on your key performance indicators (KPIs). Our marketing performance analysis identifies with 95% accuracy when your marketing efforts are impacting your bottom line. We also help you understand the mindset of your target audience and your competitive environment. You’ll find that the analysis helps you focus your marketing efforts on your real marketing problems, saving you thousands.
The “Measure” stage consists of the following:
- Marketing Performance Analysis
- Marketing KPI Analysis
- Internal Positioning Gap Review
- Marketing Effectiveness Review
- Competitive SWOT Analysis
- Target Audience Positioning Review
- Customer Segmentation
- Trade Area Analysis
- Return on Marketing Investment
